Healthcare patients now have more options than ever. There are so many clinics available at the touch of a button that they are no longer compelled to visit the nearest local practice. Creating a solid medical practice marketing strategy can help put your business in front of qualified patients to boost visits. Most practice owners and administrators however lack the time or expertise it takes to pursue and implement a results-driven sales effort.
At Therapy Services Management, we come in and plug this gap. Our team will work around the clock to ensure that we are generating new leads and driving qualified traffic to your front office. We combine both conventional and digital/modern marketing techniques.
However qualified you are in your medical specialty; one white coat just looks like the next. Branding is the only way to create a unique identity that patients can identify with and drive repeat business. When it comes to branding, there’s no “one size fits all”. One practice will capitalize on the unique experience of their specialists while another may highlight a ‘family-friendly office’ or ‘spa-like environment’.
A medical website is an important part of your online identity. Think of it as a 24/7 receptionist that can interact with customers and offer the information they need. Patients tend to have more trust in medical practices that have a solid online presence compared to those that do not.
Creating a widespread online presence simply isn’t enough. Our team offers optimization services to ensure that your website or social media page pops up when customers conduct a search. This is a great way to beat the competition and drive targeted patient traffic to your front office.
Canada has one of the world’s most connected populations, with a social network penetration rate of over 83%. Over 70% of Canadian internet users access social media on a daily basis. Given these statistics, it is paramount that medical clinics and other small businesses leverage social media marketing.